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Although it may look simple on the surface, there are many details that
make up the finished product. There are very few, if any, who know everything about framing. There are new challenges, questions, techniques, and choices in the industry
that are faced only through learning and experience. Sometimes the simplest task can take quite a bit of time.
No customer wants to receive lesser quality work just because it may take a little more time or effort to do it right. You say framing is expensive? It might seem that way in certain instances,
but for what you get and the duration of the time you will enjoy the product, it's really a great value. Like many other
things, different levels of quality, size, and treatments determine price variations. Custom frames are personalized
furnishings for your home. They are made to specifications to enhance your items. Compare that to other custom
made home furnishings and you will see that the cost is very reasonable! We have many framing styles to cover a broad
spectrum of price ranges. Come by for a quote. It's free.
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MYTH: Custom picture framing is expensive. Custom framed art and heirlooms are as important to the comfortable look of your home as your
furniture, wall and floor coverings, and window treatments. Furthermore, the things you choose to hang on your walls
are a true reflection of your personality. (If you want to know what is important to someone, study what hangs on their
walls.) Custom framed art and heirlooms cost less than many other items in
your home. Certainly, custom framing costs more than a ready-made frame, just as a custom window treatment costs more
than one ready-made, and custom furniture costs more than factory-made. Either way, you get what you pay for, and there
is a time and place for each alternative. Custom framing is an excellent value for items you consider important in terms
of presentation or preservation -- presentation of your personality, or preservation of precious memories or collector's value.
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MYTH: "Acid-free" means museum / conservation / preservation
quality. Standard matboards and mounting boards are made of wood
pulp paper, which inherently contains acid. (That is what causes yellowing and deterioration.) During manufacturing,
a chemical buffer is added to matboards, usually calcium carbonate. Calcium carbonate is a main ingredient in stomach
antacids. Its purpose is to absorb or neutralize acid, which it does in the paper board just as it does in your stomach.
Therefore, the board is "acid-free". The problem is that it works only for a limited time; then the acid,
still in the board, begins its damaging effects. - The only museum / conservation quality boards are those made of 100% rag (usually cotton) or
alpha-cellulose (highly purified) paper. These boards are inherently non-acidic, and meet the standards of every museum
and conservation authority. Just "acid-free" isn't good enough.
MYTH: Non-Glare Glass stops fading. Non-glare glass has no more preservation qualities than ordinary glass. Fading is caused by ultraviolet (UV)
rays common to sunlight, fluorescent light, and some other light sources. This ultraviolet light can be filtered out
by means of a thin, invisible coating on the inside surface of the glass. It is the UV filter that stops fading.
Custom picture framers now offer ultraviolet filtering glass in both standard and non-glare types.
MYTH: Drymounting is the best way to mount art. Drymounting is best only if your art is on non-porous paper, (like a photo) and has no collector's
value (posters, reproductions). If your art is collectible, it should be preservation mounted using special materials
and reversible methods. There are several ways to do that, but drymounting and wetmounting are not among them.
MYTH: "50% OFF" Custom Framing is a good deal. The promise of deep discounts is a common advertising ploy, intended to lead customers to believe
they are getting an exceptional value when, in reality, descriptions of products and services may be misleading. Also,
the discounts are often based on inflated retail prices. Unsuspecting customers may be fooled until it is too late. When you purchase a custom frame, you are buying more than just a frame. You are also
buying the benefit of the framer's design knowledge, refined skills, training, and experience. Consultation with an
experienced professional framer can result in a finished project that is an attractive focal point instead of just a picture
on the wall. If your art is collectible, then special methods and materials must be used to preserve it. These
benefits have real value.
MYTH: The frame should cost less than the picture. If you are talking about an original painting worth hundreds or thousands of dollars, that is
probably true. However, most artworks sold these days are not originals; they are relatively inexpensive, mass-produced
prints. Whether the piece of paper you want to frame costs you $30 or $3,000, the frame could look -- and cost -- essentially
the same. Custom framing cost is determined by size, features, (such as mats or fillets), mounting, and moulding choices.
Remember that custom framing is not a mass-produced factory product, (like an art print is) but a one-of-a-kind hand crafted
item designed and built to your order, to suit your needs and preferences!
Remember that custom framing is not a mass-produced factory product, (like an art print
is) but a one-of-a-kind hand crafted item designed and built to your order, to suit your needs and preferences.
Custom Framing Information
Framing Basics
Frequently Asked Questions
Services
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